Electric vehicle fans, gear up! TVS Motor Company is set to launch a new electric scooter around Diwali 2025 (October-November), targeting budget-conscious buyers in India. Positioned below the popular TVS iQube, this entry-level EV is expected to start at Rs 90,000, making it a rival to the Bajaj Chetak 2901 and Ather Rizta. With a compact battery, simple design, and accessible price, it aims to boost TVS’s lead in the electric scooter market. Here’s the full scoop on its features, price, launch timeline, and impact in the India EV market.
Launch and Availability
The TVS Electric Scooter is slated for launch during the Diwali 2025 festive season, likely between October 29 and November 2, capitalizing on India’s peak shopping period. TVS hasn’t confirmed the exact date or name, but sources suggest it could be called the Jupiter EV, leveraging the Jupiter brand’s popularity. It will be sold through TVS dealerships in cities like Delhi, Mumbai, Bengaluru, and Chennai, with bookings expected on TVS’s website and Amazon India. X posts from @autocarindiamag and @ev_gyan highlight buzz for its affordable pricing, with @91wheels noting TVS’s aim to outshine Ola Electric during the festive rush.
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Design and Features: Simple Yet Practical
The new TVS Electric Scooter prioritizes affordability and functionality:
- Design: Expect a compact, minimalist look similar to the TVS Jupiter, with a lightweight chassis and basic hardware to keep costs low. It may feature LED headlights, a digital display, and utility-focused elements like a flat floorboard and under-seat storage.
- Battery and Range: Likely equipped with a small fixed battery (around 2-3 kWh), offering a real-world range of 80-100 km, ideal for city commuting. A Bosch hub-mounted motor will provide modest performance (4-5 kW), balancing efficiency and cost.
- Features: Includes keyless ignition, Bluetooth connectivity, and basic telematics for navigation and battery status. Regenerative braking and multiple ride modes (Eco, City) are expected, but no fast charging to maintain the budget price.
- Safety: Likely to have a single disc brake, combined braking system (CBS), and tubeless tyres for urban reliability.
X users like @yabhishekhd speculate a retro-inspired design, while @dealztrendz hopes for a swappable battery, though sources confirm a fixed pack.
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Comparison Table: TVS Electric Scooter vs Rivals
| Feature | TVS Electric Scooter (Est.) | Bajaj Chetak 2901 | Ather Rizta |
|---|---|---|---|
| Price (Ex-showroom) | Rs 90,000-1,00,000 | Rs 95,998 | Rs 1,09,999 |
| Battery | 2-3 kWh, Fixed | 2.88 kWh, Fixed | 2.9-3.7 kWh, Fixed |
| Range (Claimed) | 80-100 km | 123 km | 123-160 km |
| Power | 4-5 kW | 4 kW | 4.3 kW |
| Top Speed | ~60 kmph | 63 kmph | 80 kmph |
| Features | LED, Digital Display, CBS | LED, Digital Cluster, USB | Touchscreen, OTA Updates |
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Pricing and Market Position
Expected to start at Rs 90,000-1,00,000 (ex-showroom), the TVS Electric Scooter undercuts the TVS iQube (Rs 1,17,000) and Ather Rizta (Rs 1,09,999), aligning with the Bajaj Chetak 2901 (Rs 95,998). Its affordable price targets first-time EV buyers, rural riders, and cost-sensitive urban commuters. TVS, which sold 1.27 lakh electric scooters in H1 FY2025 (Rs 1,600 crore revenue), aims to solidify its top position in India’s EV scooter segment, overtaking Ola Electric (per RushLane). Web sources note its sub-Rs 1 lakh price as a game-changer, with @MotorOctane on X calling it a “budget EV steal.”
Why the TVS Electric Scooter Matters
The new TVS Electric Scooter is a big deal for India’s EV market:
- Affordability: At Rs 90,000, it’s among the cheapest electric scooters, making electric mobility accessible to middle-class buyers.
- Market Leadership: TVS topped electric scooter sales in April 2025, and this entry-level model could widen its lead over Ola, Bajaj, and Ather.
- Festive Timing: The Diwali 2025 launch taps into high demand, with TVS eyeing 20% sales growth during the season, per Autocar India.
- Challenges: Basic features and modest range may not appeal to premium buyers, and Ola’s swappable battery could sway urban users.
X posts show excitement, with @autocarindiamag noting its budget appeal, though some, like @BitChoudhary, want faster charging.
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Conclusion
The TVS Electric Scooter, launching around Diwali 2025, is a budget-friendly EV priced at Rs 90,000-1,00,000, aimed at city commuters and first-time EV buyers in India. With a compact battery, simple design, and practical features, it’s poised to challenge the Bajaj Chetak and Ather Rizta while strengthening TVS’s dominance in the electric scooter market. Keep an eye on TVS’s website or dealerships for bookings—this affordable EV could electrify the festive season!