Mahindra & Mahindra has unveiled the Mahindra Bolero Bold Edition and Mahindra Bolero Neo Bold Edition, launched on May 12, 2025, enhancing India’s favorite SUVs with cosmetic upgrades and premium features. Based on top variants, these special editions target rural and urban buyers, per AajTak. With no mechanical changes, the Bold Editions offer a stylish refresh, competing with Maruti Suzuki Ertiga and Tata Nexon, per GaadiWaadi.
Mahindra Bolero Bold Edition: Design and Features
The Mahindra Bolero Bold Edition, built on the B6 Opt variant, sports a Diamond White exterior with three side graphics, per Financial Express. Its cosmetic upgrades enhance road presence, appealing to SUV enthusiasts, per CarWale.
- Exterior: Black front grille, dark grey vertical slats, chrome Mahindra logo, fog lamps with yellow graphics, clear lens tail lamps, Bold Edition badge, per CarTrade.
- Interior: Black PU leather seats, comfort kit (armrests, neck rests), floor mats, per Zee News.
- Features: 7-inch touchscreen, dual airbags, rear parking sensors, keyless entry, per DriveSpark.
The Bolero Bold Edition retains its 1.5L mHawk diesel engine, producing 76 bhp and 210 Nm torque, paired with a 5-speed manual gearbox, delivering 16-18 kmpl, per GaadiWaadi.
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Mahindra Bolero Neo Bold Edition: A Premium Touch
The Mahindra Bolero Neo Bold Edition, based on the N10 variant, features a Napoli Black exterior with dark chrome accents, per CarWale. It targets buyers seeking modern aesthetics, per Zee News.
- Exterior: Dark chrome grille, black ORVMs, Bold Edition badge, rear spoiler, per CarTrade.
- Interior: Black leatherette seats, rear-view camera, premium floor mats, per DriveSpark.
- Features: 7-inch infotainment, cruise control, height-adjustable driver seat, dual airbags, per AajTak.
Powered by a 1.5L mHawk diesel engine (98 bhp, 260 Nm torque), it uses a 5-speed manual gearbox, offering 17-19 kmpl, per GaadiWaadi. The Bolero Neo’s 1-star GNCAP rating remains a concern, per CarWale.
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Price and India Launch Details
Launched on May 12, 2025, the Mahindra Bolero Bold Edition and Mahindra Bolero Neo Bold Edition are priced slightly above standard models, per Financial Express. Official prices are pending, but estimates suggest:
- Bolero Bold Edition: Rs 10.90-11.10 lakh (ex-showroom), up from Rs 10.91 lakh, per CarTrade.
- Bolero Neo Bold Edition: Rs 12.25-12.45 lakh (ex-showroom), up from Rs 12.15 lakh, per DriveSpark.
Available at Mahindra dealerships, bookings opened on May 13, 2025, with deliveries from June 2025, per X posts (@auto_nexa). The SUVs are sold in Diamond White, Napoli Black, and Majestic Silver, per Zee News.
Market Positioning and Competition
Mahindra sold 8,031 units of Bolero, Bolero Neo, and Bolero Neo+ in March 2025, reinforcing its SUV dominance after Maruti Suzuki, per DriveSpark. The Bold Editions target rural buyers (60% of sales) and urban millennials, per Financial Express. They compete with:
- Maruti Suzuki Ertiga: MPV versatility, Rs 8.69-13.03 lakh, per ZigWheels.
- Tata Nexon: Modern features, Rs 8.00-15.80 lakh, per CarWale.
- Kia Carens: Premium interiors, Rs 10.52-19.94 lakh, per GaadiWaadi.
Mahindra’s cosmetic upgrades address urban criticism of outdated designs, but safety upgrades are needed, per Financial Express.
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Why the Bold Editions Stand Out
The Mahindra Bolero Bold Edition and Mahindra Bolero Neo Bold Edition combine rugged reliability with premium features like touchscreens and leatherette seats. Launched in India on May 12, 2025, they appeal to buyers seeking style and durability. Visit Mahindra dealerships or mahindra.com to book a test drive, per X posts (@HTAutotweets).